diff --git a/sections/programming.md b/sections/programming.md
index 45962da..8f3b1f1 100644
--- a/sections/programming.md
+++ b/sections/programming.md
@@ -1707,6 +1707,8 @@ See also [Dotfiles / Aliases](#dotfiles--aliases) and [Shell aliases](../README.
 * [Eric Elliott](https://medium.com/javascript-scene/tdd-changed-my-life-5af0ce099f80) - (2019) TDD Changed My Life
 * [James McTiernan aka Jimmy](https://theproductiveengineer.net/how-to-use-zettelkasten-as-a-programmer-or-developer/) - (2021) How To Use Zettelkasten as a Programmer or Developer
 * [kettanaito/naming-cheatsheet](https://github.com/kettanaito/naming-cheatsheet) - Comprehensive language-agnostic guidelines on variables naming. Home of the A/HC/LC pattern.
+* [Yossi Kreinin aka wetware](https://yosefk.com/blog/10x-more-selective.html) - (2013) 10x more selective
+> So I believe, having authored a lot of code that went down the toilet, that you don't get productive by working as much as by not working – not on stuff that is likely to get thrown away.
 
 > Tools
 * [Devhints](https://devhints.io/) - Rico's cheatsheets | TL;DR for developer documentation