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 * [mezod/awesome-indie](https://github.com/mezod/awesome-indie) - Resources for independent developers to make money
 * [Joël Spolsky](https://www.joelonsoftware.com/2006/09/07/a-field-guide-to-developers-2/) - (2006) A Field Guide to Developers : what they’re looking for, what they like and dislike in a workplace, and what it’s going to take to be a top choice for top developers.
 * [Joël Spolsky](https://www.joelonsoftware.com/2007/11/16/how-to-demo-software/) - (2007) How to demo software
+* [David McRaney](https://youarenotsosmart.com/2010/05/19/fanboyism-and-brand-loyalty/) - (2010) Fanboyism and Brand Loyalty
 
 # Collaboration & Problem solving
 * [TED](https://www.ted.com/) - [Videos] Ideas worth spreading, usually in the form of short, powerful talks (18 minutes or less)
@@ -264,6 +265,7 @@ I spend a lot of time on internet, losing myself in lot of topics. I choose GitH
 * [Joël Spolsky](https://www.joelonsoftware.com/2007/10/26/evidence-based-scheduling/) - (2007) Evidence Based Scheduling
 * [Joël Spolsky](https://www.joelonsoftware.com/2001/02/12/human-task-switches-considered-harmful/) - (2001) Human Task Switches Considered Harmful
 * [Joël Spolsky](https://www.joelonsoftware.com/2000/11/08/painless-bug-tracking/) - (2000) Painless Bug Tracking
+* [David McRaney](https://youarenotsosmart.com/2010/05/19/fanboyism-and-brand-loyalty/) - (2010) Fanboyism and Brand Loyalty
 
 # Creativity
 * [TED](https://www.ted.com/) - [Videos] Ideas worth spreading, usually in the form of short, powerful talks (18 minutes or less)
@@ -2808,6 +2810,7 @@ Raw
 * [Jeff Goins](https://medium.com/personal-growth/the-single-most-overlooked-secret-to-influencing-other-people-32433b7ae285) - (2017) The Single Most Overlooked Secret To Influencing Other People
 * [You Are Not So Smart](https://youarenotsosmart.com/category/articles/) - explore the ways you and everyone else tends to develop an undeserved confidence in human perception, motivation, and behavior. you’ll rediscover a humility and reconnect with the stumbling, fumbling community of man trying to make sense of things the best we can. The central theme of You Are Not So Smart is that you are unaware of how unaware you are.
 * [David McRaney](https://youarenotsosmart.com/2010/06/23/confirmation-bias/) - (2010) Confirmation Bias : Your opinions are the result of years of paying attention to information which confirmed what you believed while ignoring information which challenged your preconceived notions.
+* [David McRaney](https://youarenotsosmart.com/2010/05/19/fanboyism-and-brand-loyalty/) - (2010) Fanboyism and Brand Loyalty
 
 # Robots
 * [Mubashar Iqbal](https://willrobotstakemyjob.com/) - Will robots take my job ? Make the test ;-)